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Marketing Specialist

Company: Bestbath
Location: Caldwell
Posted on: January 12, 2022

Job Description:

Job Summary:The Bestbath Marketing team is seeking applicants to fill the Marketing Specialist position. The Marketing Specialist understands the power of marketing and excels at encompassing the why of marketing with trade shows and events, social media, digital advertising, and other marketing tactics. In addition, this person has a clear understanding of the importance of maintaining a strong and consistent brand image while presenting creative engagement ideas for a digital world.Under the direction of the Marketing Supervisor, this position will handle a variety of coordinating job functions to support marketing services that include internal and external communication, sales support, tradeshow and event coordination, social media, electronic media including email and web, advertising, promotions, and data analysis.
Essential Duties & Responsibilities:

  • Support marketing day-to-day operations including media campaigns, promotions, and projects.
  • Research, maintain and report on marketing data to aid management in determining marketing direction.
  • Coordinate trade show schedule including show contracts, services, and display transportation.
  • Coordinate the maintenance and inventory of trade show products and promotional displays.
  • Provide creative, alternative lead-generating projects.
  • Oversee product sample and literature fulfillment program.
  • Manage the companys social media presence and on occasion, educate colleagues with the use of social media as a marketing tool.
  • Create Marketing/communications assets as needed (web content, print pieces, association newsletter, etc.)
  • Oversee Partner/Channel Sales support including onboarding and management of resources.
  • Administrative duties include timely response to internal and external communications via email and marketing vendors.
  • Maintain internal marketing tools and resources as needed
  • Communicate effectively with vendors to coordinate and troubleshoot product logistics.
  • Performs other business support duties as assigned or needed.
    Job Specifications:
    • Marketing or communications degree or a minimum of 2 years marketing, communication, or business experience or any equivalent combination of experience and training which provides the knowledge, skills, and abilities necessary to perform the work of this position.
    • Experience in manufacturing or building industry marketing is preferred.
    • Experience using social media platforms/tools for marketing.
    • Experience with using analytics tools for evaluating the effectiveness of digital marketing efforts
    • Must have the drive to stay current on marketing trends, channels, and tools.
    • Must have the ability to apply critical thinking skills in solving problems.
    • Must be organized, detail-oriented, and able to work under pressure with minimal supervision.
    • Must possess exceptional time management skills.
    • Must display an attitude of cooperation and the ability to work well with others.
      Working Knowledge and Skills:
      • Must have a working knowledge of marketing processes including research, strategy, and fulfillment.
      • Must have working knowledge and skill in MS Office software - Word, Excel, Powerpoint, Windows, Outlook.
      • Excellent communication, interpersonal, and presentation skills
      • Working knowledge in Adobe Illustrator and/or CS5 Programs is preferred.
      • Proficient in PC computer operation and an understanding of shared servers and their usage.
      • Requires ability to multi-task and prioritize tasks for maximum effect, requires good knowledge of general office practices/procedures, and excellent verbal/written communication Jobble

Keywords: Bestbath, Caldwell , Marketing Specialist, Advertising , Caldwell, Idaho

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